PUMA 75 Year Anniversary

Forever. Faster.

In 1948, Rudolf Dassler founded "Puma Schuhfabrik Rudolf Dassler"
in his hometown of Herzogenaurach, Germany. Beginning with just 14
employees, they placed the founding stone in what would become the
world capital of modern sportswear.

Today, PUMA is still proudly based in Dassler’s hometown and carries
on his legacy of pushing sportswear design and innovation forward.
Our brand’s history consists of 75 years of firsts, onlys, sporting moments,
and human achievements.

First created in 1968 as a basketball warm-up shoe,
the PUMA Suede hit new levels of fame during the ‘80s

Often paired with the iconic T7 tracksuit, the Suede
could be spotted in New York City breakdancing circles
– and even made its big screen debut in Harry Belafonte’s
1984 Beat Street, the first mainstream movie to feature
b-boys and hip hop culture. Today, the Suede remains
PUMA’s undisputed icon of sport-inspired style.

EXPLORE SUEDE

PUMA’s history within Motorsport is rich and storied,
from our first-ever F1 racing boot in 1984, to our first official
F1 team partnership with Scuderia Ferrari in 2005,
to many F1 championships won over the years.

PUMA Motorsport collaborates with the world’s fastest
racing teams to provide drivers with high-performing, functional
performance racing gear – as well as authentic streetwear and
fan gear for the grandstands and beyond.

EXPLORE MOTORSPORT

PUMA CLASSICS

WORN BY THE GREATS

SHOP MEN SHOP WOMEN SHOP KIDS

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